Some of the key findings from SocialTimes  are as follows:

  • A whopping 97.09% of respondents said that an online experience has influenced whether or not they bought a product or service from a brand.
  • The number 1 reason for following a brand is access to special offers and deals (36.9% of Facebook/Myspace users, 43.5% of Twitter users).  The runners up for top reasons people follow brands are that they are current customers or that they are following because of interesting and entertaining content.
  • Most admit that when they are following a brand they are more likely to consider the brand when in the market for the product, buy the product from the brand and recommend the brand to others.
  • On average, people follow between 2 and 5 brands on Facebook.  How many are you following?

Check out the full infographic below.  Why do you follow brands on Facebook and Twitter?