Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. It’s the same inertia we saw in the early days of the internet.

 

Top Line Growth? There’s an App for That – Robert Plant – Harvard Business Review.

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