As social media continues to explode as a marketing tool, limited-service restaurants will likely face even more decisions about how to spend their time and dollars in an effort to use special online deals to grab the attention and loyalty of customers.

Whether it’s the use of Facebook, Twitter, or other tools to drive fans to the restaurant or daily deal couponing via Groupon and LivingSocial, operators are continuing to see their social media options grow.

Social media “is an ever-changing world,” said Hilary Allard, a vice president of Boston-based marketing communications company The Castle Group, Boston. “Who knows where it will be a year from now? You have to dive in and see where it takes you.”

http://www.qsrmagazine.com/news/live-social-media-deal-sites-boom-operators

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