In the traditional media world chain restaurants purchase keywords on Google and get “found” more often in searches than their competition and generate more impressions than their (usually) smaller competition. But with Twitter smaller companies like Starbucks(172,366 followers) can rule when it comes to followers.

Starbucks has a staff that Tweets and then interacts with the followers comments  both on Twitter and Facebook.  they take this communication channel seriously (as I have talked about in the past  https://scottspiek.wordpress.com/2010/08/29/will-the-term-social-network-be-obsolete-in-a-few-years/ ).  This dedicated staff may also send out menu news, promotional offers, and other valuable information to their loyal following to always be in the customers view.

You don’t have to be a big restaurant chain to attract a relatively big following, but you do have to discover your value proposition of market differentiation (Krystal burgers) and put the time to explore, interact and grow with this new social media marketing landscape.

Can this work for your small business as well, I know I have used it for a startup in the “personal services sector” I have worked with here in the Dallas, TX area.  let me know your thoughts.

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